American Express | Resy
Kitchen to Kitchen
Made as a Junior Art Director for The Barbarian Group
The Ask:
Advertise the benefits of the American Express Gold Card when used at Resy restaurants in a social way.
The Content:
Influencer chef Yiming Lin teams up with the owner of Bonnie’s, chef Calvin Eng, to learn how to make the famous Cha Siu BkRib sandwich, and then try to recreate it in his own kitchen. Longform content for YouTube and cutdowns for TikTok.
The Team:
Art Director: Audrey Baughman
Copywriter: Jay Zschunke
Creative Director: Lauren Giesler
Producer: Wendy Vall
Director: Luis G. Santos