The American Express Fan Experience at the US Open
Made as a freelance junior art director for The Barbarian Group
Social:
My Idea:
@calebwsimpson has amassed 8.5 million followers on TikTok by asking New Yorkers how much they pay for rent and for a tour of their apartment.
At the US Open, Simpson will ask Card Members in different Amex spaces and for a tour, showcasing the experiences within each area, like the Honey Deuce bar, the Centurion Lounge and more. Showcasing in a socially native way how the US Open is better #withAmex.
The Ask:
Create a concept for social content to support the US Open that drives scaled reach and engagement. Content must be rooted in social, New York culture, and follow the strategy that Tennis is Better #withAMEX.
The published work: