Durex Sex IQ Project
Role: Art Direction, Design
The Background: Campaign created for Advanced Portfolio class, winter 2023/2024. Campaign selected by professor to be entered into D&AD New Blood Awards 2024 and the Northwest American Advertising Award Competition 2024.
The Ask: Create a campaign that solves a chosen barrier to sexual freedom.
The Idea: Break down stigma around sex by normalizing conversations and information about the topic.
Strategy: Cody Pham, Sophie Bryan
Copy: Cody Pham, Sophie Bryan