Durex Sex IQ Project

Role: Art Direction, Design

The Background: Campaign created for Advanced Portfolio class, winter 2023/2024. Campaign selected by professor to be entered into D&AD New Blood Awards 2024 and the Northwest American Advertising Award Competition 2024.

The Ask: Create a campaign that solves a chosen barrier to sexual freedom.

The Idea: Break down stigma around sex by normalizing conversations and information about the topic.

Strategy: Cody Pham, Sophie Bryan

Copy: Cody Pham, Sophie Bryan

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