The Background: Campaign created for Ideasmithing class, fall 2023.

The Idea: Put a spin on Jenga to respark adult interest. I created four new editions of Jenga with prompts on the classic blocks: Do or Drink, Truth or Dare, Questions, and Never Have I Ever. Put these games, along with the classic, in bars in big cities across the world and you have a new wave of Jenga. Unleash your inner child.