Tide
Role: Art Direction, Design
The Background: Campaign created for the National Student Advertising Competition 2024, run by the American Advertising Federation. Campaign created by the University of Oregon advertising team.
The Ask: Create a campaign for client Tide that convinces 75% of target audience (Generation Z and Millennials) to wash their laundry on cold by 2030.
Art Direction, Design: Audrey Baughman, Emma Ballman, Sydney Burdick, Avery Ensing, Sophia Fuselier, Gabe Taylor
Strategy: Amelia Kennedy, Sophia Ramazzotti, Josie Willard, Malcolm Karow
Copywriting: Veronica Thede, Erik Reith, Taylor Bollenbach
Media Planning: Addie Peterson, Olivia Oldfield, Lily Wong, Alexa Wacker, Emma Ramage
Production: Ke’ali McCarter, Francesca Milhizer, Antonia Beil
Account Management: Nicole Alstrin, Melissa Rim
Project Management: Haley Koski, Sophie Fenton, Conner Grams
Advising: Paul Swangard